Privacy Policy

Effective date: September 10, 2026

Etymon Apparel LLC, doing business as Upside & Down (“Upside & Down,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit upsideanddown.com, contact us, subscribe to marketing, or make a purchase.

INFORMATION WE COLLECT

We may collect information that you provide directly, including your name, email address, telephone number, billing and shipping addresses, account information, order details, product preferences, messages, reviews, and newsletter selections.

When you make a purchase, payment information is processed by Wix and the payment provider you select. We generally do not receive or store your complete payment-card number.

We may also automatically collect technical information, including your IP address, browser and device type, operating system, referring pages, pages viewed, interactions with the site, approximate location, and cookie or advertising identifiers.

HOW WE COLLECT INFORMATION

We collect information when you place an order, create an account, contact us, submit a form, subscribe to marketing, interact with the website, or otherwise provide information to us.

We and our service providers may also collect information automatically through cookies, pixels, tags, analytics tools, and similar technologies.

HOW WE USE INFORMATION

We may use information to:

• Process, produce, ship, and track orders
• Provide customer service and respond to questions
• Send order confirmations, service notices, and account communications
• Prevent fraud, misuse, and security incidents
• Improve our website, products, advertising, and customer experience
• Send marketing communications when permitted
• Measure the performance of our website and campaigns
• Comply with legal, accounting, and regulatory obligations

HOW WE SHARE INFORMATION

We may share information only as reasonably necessary with companies that help us operate the business, including:

• Wix, which hosts and operates our online store
• Payment processors and payment services selected at checkout
• Tapstitch and other production, fulfillment, and shipping providers used to complete an order
• Email, customer-service, fraud-prevention, accounting, and technology providers
• Google, Meta, and TikTok for analytics, advertising measurement, and campaign performance
• Government authorities or other parties when required by law or necessary to protect our rights, customers, or business

We do not sell personal information for money. However, certain advertising and analytics activities may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws.

If the ownership or structure of the business changes, information may be transferred as part of a merger, sale, financing, reorganization, or similar business transaction.

COOKIES AND TRACKING TECHNOLOGIES

Our site and service providers may use essential, functional, analytics, and advertising cookies or similar technologies.

These technologies help operate the shopping cart and checkout, remember preferences, understand website activity, prevent fraud, measure advertising, and show more relevant content.

Our site may use tools provided by Wix, Google, Meta, and TikTok. These companies may collect information according to their own privacy policies.

You can limit cookies through your browser settings and through any cookie-preference controls displayed on our site. Blocking certain cookies may prevent parts of the website from working correctly.

DO NOT TRACK

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for responding to these signals, our site does not currently respond to Do Not Track signals. Third-party analytics and advertising services may collect information about your activity over time and across different websites.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. Even after unsubscribing from marketing, we may still send necessary communications concerning orders, accounts, security, or customer-service requests.

DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, operate the business, resolve disputes, prevent fraud, and meet legal, tax, accounting, and contractual requirements.

YOUR PRIVACY CHOICES

Depending on where you live, you may have the right to request access to, correction of, or deletion of certain personal information. You may also have rights concerning targeted advertising or the sharing of information.

To submit a privacy request or withdraw consent where applicable, email perspective@upsideanddown.com. We may need to verify your identity before completing a request. Certain information may be retained when required or permitted by law.

DATA SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, transmission, or storage system can be guaranteed to be completely secure.

CHILDREN’S PRIVACY

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and remove it where appropriate.

THIRD-PARTY LINKS

Our website may contain links to websites or services that we do not control. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes become effective when the revised policy is posted on this page. The effective date shown above will be updated when material changes are made.

For questions, requests, or concerns regarding this Privacy Policy, contact:

Etymon Apparel LLC
Doing business as Upside & Down
Email: perspective@upsideanddown.com